Senior Reporter & Author: Lax Marshal Generative AI - Learn how AI is shaping current & future business trends, providing creative solutions. Generative AI, a groundbreaking artificial intelligence, is making waves by simply making a mass of content types, text, imagery, audio, & synthetic data. CES usually publishes many TV and smart home appliance announcements, and this year is no exception. But as widely emphasized in this report, generating artificial intelligence... With the end of the Las Vegas Consumer Electronics Exhibition in 2024, at this year's exhibition, LG Samsung and other smart home giant’s (two Korean enterprise groups) known for their smart home field) placed artificial intelligence at the centre of their announcement, and use its industry's leading popular TV as a catalyst for this technology. People who participated in the event often joked that CES is a “TV show”, and this year, this statement could not be more correct. TCL, Panasonic, and Haixin joined the ranks of Samsung and LG and launched a new TV that broke through the technical boundaries of the display panel to the market, while the Korean giant launched a cutting-edge processor, a new (AI) artificial intelligence upgrade function, and new artificial intelligence assistance. Software enhancement functions, these functions are designed to make family life easier. There are even new smart home robots that are more mature than before. LG's “Emotional Intelligence” Artificial Intelligence Brain Management Responsibilities and Innovation On Monday, at a press conference in Las Vegas, LG took the lead in publishing smart home products at CES, announcing its new series of organic LED TVs, transparent OLED displays, and radio TVs, and the launch in 2024 new large-scale language model of a new product core, This includes a new smart home robot driven by generating artificial intelligence. First of all, the new C4 and G4 series of TVs brought in trivial display panel improvements, not worth noting, but the new processor is a source of progress. Generative AI - The new processor equipped in the new high-end TV is called “Alpha 11”, and LG indicates that it is customized for artificial intelligence. The new processor can achieve post-image processing, and LG claims it to be more real and visually pleasant. However, movie enthusiasts may not like these Generative AI functions because they tampered with the original movie and added experts such as movie directors and movie photographers that “is not true” effect. According to the company, the processing process has been completely redone, providing some customers, especially those who like bold colours and smooth frames, with a finer appearance. When buyers receive the TV for the first time, they can choose to activate these functions on the set screen. These transparent TVs are called the LG Signature OLED T series. They are transparent boxes with multiple sizes to choose from and look more natural in some living spaces. LG's Signature OLED T TV also uses the company's “ zero connection ” technology, which first appeared at CES last year, which means that the TV is wireless. The user inserts input equipment such as flow media boxes into the HDMI port of the zero connection boxes, and the TV itself can receive signals through the antenna at the top of the device. Since the transparent panel is an OLED display with 4k resolution, high frame rate, and high dynamic range, LG ensures that the technology has no significant delay or any decline in picture quality. The only disadvantage between the Signature OLED T and the high-end G4 is that the transparent TV lacks the multi-lens array technology in the standard version, which can provide better brightness in bright rooms. Signature OLED T is driven by an Alpha 11 processor and the new version of webOS, which is an operating system operating on LG TV. It also has a film located behind the transparent OLED panel, which can be recovered and erected by the motor so that users can turn on and turn off transparency. Compared with non-transparent versions, the image quality of TV does not seem to have declined, but the effect of transparency has strangely distracted. Most people hide wires or wall-wall stents behind the TV. This is not a particularly exciting or beautiful image. Signature OLED T is not suitable for most people, but for customers who may put a TV in the centre of the room, such as a counter or a table, and want to display works of art or concise animation on the OLED screen all day. In other words, TV will serve as an incredibly high picture frame. At an hour-long press conference on Monday, LG announced the company's initiatives in the field of artificial intelligence. The LG electronics spokesperson called his artificial intelligence “emotional intelligence” and described the three pillars that form the basis of the technology: “real-time life intelligence”, “carefully planned intelligence” and “Responsible intelligence”. Real-time life intelligence involves using private data to customize the experience for each LG customer; carefully planned intelligence means that all LG equipment will share data to provide a seamless experience between products; responsible intelligence means that LG assures customers its work is carefully designed to ensure that manual intelligence development remains transparent and focuses on ways to help users. LG is incorporating the so-called “Emotional Intelligence” into its products through its LLM called “LG brain”, and has a new chat machine body called “ThinQ up 2.0” The test refers to LG's ThinQ smart home service! ThingQ Up 2.0 is an interface similar to a chat robot. LG said that when someone buys a new LG smart home product, the interface will appear. The software will require customers to answer several questions to artificially determine the needs of users. The company stated that these Generative AI responses will be used together to “customize personalized artificial intelligence” according to user preferences, or in other words, to motivate “real-time life intelligence”. The company did not further elaborate on how to use these data to provide customized experience. This is not all. LG also announced the provision of 3D map functions for users’ smart home connection equipment, as well as an “open application programming interface” for developers to introduce their products into the LG brain and develop new useful integration for end users. The company did not elaborate further on what the API might need. However, the highlight of this meeting was the introduction of the new LG smart home robot, which has no name; LG Electronics US CEO William Cho called it “Intelligent Home AI agent” on stage. The robot uses LGBrain raw artificial intelligence technology and operates through the ThinQ platform. This Generative AI robot has facial recognition capabilities, can respond accordingly according to different users, also has pet monitoring capabilities, and has an alarm system to remind users to take drugs. The device can even make emergency calls. This small tool is part of the LG“Zero Working Household” product plan, using LG Brain's “carefully planned smart” pillar to connect all the Generative AI intelligent home equipment of users to gain a more useful experience. Smart home (Generative AI) artificial intelligence agent robots come directly from science fiction movies, follow users around, and act as security guards when going out. This is just one of many innovations at CES this year. They connect generating artificial intelligence software with smart, powerful hardware. Smart home robots have been around for many years, and the most popular are robot vacuum cleaners, but these Generative AI robots are suppressed by real intelligence and almost the entire Internet knowledge base. Most importantly, the new equipment can be connected to other Generative AI intelligent home equipment, providing an unprecedented connection experience. Some experts said that these Generative AI hardware products are the backbone of the upcoming software ecosystem, which will enrich people's lives but may also cause catastrophic damage to human civilization. Without openness, transparency, and reliability, customers have no reason to believe in these large AI technology companies with private data, and there is no reason to believe in artificial intelligence assistants who may push the world to ruin. It will be interesting to see how these companies fulfil their commitment to data security and responsibility, and the response of these products in the market. Samsung is keen on a future driven by (AI) artificial intelligence As one of the founding members of the Home Connection Alliance, the company focused on developing interoperable open standards for smart home technology and announced a new energy management interface specification for other members of the HCA, which allows different smart home appliances produced by the manufacturer collect data from the energy grid to determine the best-running home appliances, The most energy-efficient time. This function is called “Demand Response” and is an important part of the specification. It uses (Generative AI) artificial intelligence models to calculate the time with the lowest energy cost in a day and the time when the grid uses cleaner or more renewable energy. HCA stated in its press release that energy management regulations will be adopted by HCA members later this year. This is one of the many ways Samsung plans to use (Generative AI) artificial intelligence for public welfare, saving users time and money, while helping to protect the environment. The company announced new privacy protection measures at a press conference held later that day as part of the device manufacturer’s hardware condom Samsung Knox, extending the function to the latest Samsung brand smart TV and refrigerator. The company's spokesperson stated that the company's Knox Vault function can encrypt sensitive data on equipment and prevent data from being tampered with when the equipment is stolen. This function is also being extended to the Galaxy A series of mid-end smartphones and expensive Neo LED 8K TVs. These protective measures are part of the release of the new processor, which will be used by the company's 2024 TV NG8AIGen3. This name explains everything. According to the company, the processor's operating neural network has increased eightfold, and the (Generative AI) artificial intelligence upgrades and motion enhancement functions of the new TV have been achieved, similar to the software additions discussed before LG. This processor upgrade supports the new software functions added by Samsung Daily Plus and Samsung Now Plus by the operating system (operated by Samsung Daily Plus for Tizen) Samsung Now Plus. Daily Plus is a new centre for all services and various products of Samsung, including telemedicine doctor appointments, Samsung Health, and Samsung food. The centre also integrated SmartThings equipment to facilitate access, making TV the centre of a smart home. NowPlus, as the name implies, is a service that manages real-time, personalized information based on “contextual understanding”, as described by the company. It is not clear what specific information the software will use and manage, but the demonstrator does say that it is supported by generating artificial intelligence. SamsungNowPlus also runs exclusively on the company's TV, and can even be activated by voice-to-words when the TV is turned off. The new software function is an example of how Samsung uses TV as the core of its SmartThings platform, and how to integrate raw (Generative AI) artificial intelligence into a smart home in a personalized way. The purpose is that users may not expect raw artificial intelligence. Provide help. In addition to the new TV, Samsung also announced and launched a 150-inch 8K resolution laser projector. This new projector is the first of its kind because the signal is transmitted wirelessly, similar to LG's “zero connection” technology. However, the Samsung projector is 8K instead of 4K, which makes the transmission technology more impressive. Generative AI - More importantly, and perhaps more noteworthy, the company announced that it would introduce generating artificial intelligence into almost every product line it provides. For example, the Samsung Smart Refrigerator will now be able to use the camera to read the shelf life, remind users to order new items and discard old items, and the refrigerator will be able to automatically classify food to recommend recipes and ingredients through the company’s Samsung recommended dietary tracking Telephone application. Samsung called this technology “AI Vision Inside”. In addition, smart Samsung washing machines and dryers will use cameras and sensors to detect the type and colour of fabrics in washing to customize the setting of the washing cycle based on these materials. Finally, the company launched a new robot vacuum cleaner, which uses (Generative AI) artificial intelligence and sensors on equipment to detect the floor type in which it is located. Its accuracy is higher than the previous robot model. All products are integrated through “SmartThings” smart home software developed by Samsung. Samsung Electronics also disclosed the second-generation intelligent home robot “Ballie”, which was first published at CES2020 four years ago. As the name suggests, this new robot is shaped like a sphere, rolling on the floor, and showing cute animations on the screen. The device now has a variety of interesting colours, and there is a projector at the top, which can display content on the wall of the home. Samsung said that according to this idea, the robot can serve as a portable and intelligent home controller to easily access all SmartThings services of the company, allowing users to order groceries from a device, perform tasks, and watch videos. Ballie also has an artificial intelligence voice assistant, driven by Samsung's generating (Generative AI) artificial intelligence technology, which is the main interaction method of robots, similar to the first robot that Astro or LG on the CES appear on the CES. Each new function, equipment, or integration with artificial intelligence clarifies the broader theme of Samsung’s keynote speech this year: the company is investing heavily in generating (AI) artificial intelligence to bring new, interconnected, personalized experiences to users. Artificial intelligence can also cause privacy problems. Samsung did not specify whether these sensitive user data were transmitted to the cloud through the Internet, or whether the processing was carried out on the equipment. It is speculated that this is likely to be a combination of the two, depending on the product and function. If the data is sent to the server, the company does not explain whether these functions can be turned off, to what extent data sharing can be controlled, and how the data is encrypted.
Rich TV The most important release of TCL is its 115-inch mini LED quantum point OLED TV, which is its first time entering the ultra-high-end TV market. TCL said at a press conference that the display has 20,000 light-tuning areas, which is an impressive number for companies like TCL, which are mainly known for civilian products. These models were also updated at this week's exhibition, Q6Pro, which is characterized by improved local lighting and increased brightness. The ultra-low-end TV called “S series” is also brighter and contains faster image signal processors. All new products have no public price or listing date. Haixin highlighted its new laser projector and processor to assist in (Generative AI) artificial intelligence upgrades. Haixin claims that one of the new projectors can project 4K images, which is “one of the smallest projectors in the world”, while the other model can project 8K images with a peak brightness of 2,000 nits, and has a high contrast degree. However, the processor is called “Hi-View Engine X” and provides power for Haixin's flagship product ULEDX TV. When watching HDR content, ULEDX's peak brightness is as high as 10,000 nits, and it is activated by 40,000 local light-tuning areas. The display panel is optimized by the AI processor, using the MiniLED technology with 16-bit back control. Matsushi announced the establishment of a new partnership with Amazon to introduce the company's FireTV software into Matsushita TV, replacing the software currently manufactured under the loose. The new flagship TV model Z95A has a higher level of brightness, a new processor, and a current refreshment rate is 144 Hz, which is very suitable for games. The software manufactured by Amazon also has customized smart home control panels and dashboards for rapid monitoring of Alexa-connected equipment. All new TVs have added artificial intelligence mainly in the processor to achieve faster and more realistic post-processing. CES usually publishes many TV and smart home appliance announcements, and this year is no exception. But as widely emphasized in this report, generating (Generative AI) artificial intelligence occupies the central stage at all press conferences and integrates itself into all new technologies.
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